Top 5 Off-Plan Projects Right Now from DAMAC, Binghatti & Ellington (Investor Overview)
Dubai’s off-plan market for 2025–2026 is being driven by a handful of flagship launches from three of the most active developers in the city: DAMAC, Binghatti and Ellington.
If you’re looking at serious investment stock – not random one-offs – these are five projects that keep coming up in conversations with investors, brokers and market analysts.
1. DAMAC Islands 2 – Tropical Waterfront Community with 4–6BR Homes
Developer: DAMAC
Location: Dubailand / islands-style master community
Unit types: 4BR & 5BR townhouses, 5BR twin villas, 6BR luxury villas
Why investors are watching it
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It’s one of DAMAC’s big “statement” master communities – a cluster of new island-style neighborhoods built around lagoons, greenery and resort amenities.
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Product mix is pure investment sweet spot: 4–6 bedroom homes with maid’s rooms, private outdoor spaces and strong end-user appeal for families.
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Pricing for 4BR townhouses starts from around AED 2.75M according to multiple launch sources – a lower entry point than many comparable waterfront villa communities.
Key numbers
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Starting prices: from ~AED 2.75M for 4BR townhouses (subject to change at future releases).
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Payment plan: typical launch plans show 20% down, ~55–60% during construction, 20–25% on handover, with construction stretching to around 2030.
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Sizes: 4–6BR homes with built-up areas roughly from the low 2,000s sq.ft up to the mid-4,000s+ depending on configuration.
Investment angle
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This is very much a “buy early in the masterplan” play – where price per sq.ft tends to step up as each cluster sells out.
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Waterfront and lagoon communities have been some of the most resilient in Dubai’s last few cycles, and DAMAC is explicitly marketing Islands 2 as a long-term lifestyle destination with 45+ resort amenities.
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Likely buyers: GCC families, global HNWIs and long-term holiday-home investors who want a villa format rather than an apartment.
2. Utopia by DAMAC – Ultra-Luxury Resort Villas in DAMAC Hills
Developer: DAMAC
Location: DAMAC Hills (golf community)
Unit types: 5–7BR “urban resort” villas
Why investors are watching it
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Extremely limited stock – roughly 27 villas in total – positioned as “urban resort” homes with pools, gyms, cinema lounges and huge built-up areas.
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Sits inside DAMAC Hills, a very established community anchored by Trump International Golf Club, Malibu Bay and a full ecosystem of schools and retail.
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Targeted squarely at the ultra-HNW buyer who wants a branded, finished product in a mature community rather than experimental outskirts.
Key numbers
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Starting prices: from about AED 18M+ according to multiple agency launch pages.
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Payment plan: examples show 20% down, c. 60% during construction and 40% on completion, with handover around 2026.
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Sizes: approx. 13,500–25,000+ sq.ft built-up area depending on villa type.
Investment angle
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This is a capital-preservation / prestige product more than a pure yield play – the buyer profile is end-user or second/third-home, not holiday-let churn.
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Rents at this bracket are niche, but capital growth on trophy villas in established golf communities has been one of the strongest segments of Dubai’s last cycle.
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For your consultancy model, it’s the type of scheme that appeals to high-ticket, low-volume clients – the kind where one referral can pay for a lot of marketing.
3. Binghatti Skyblade – Downtown Dubai’s New “Statement” Tower
Developer: Binghatti
Location: Downtown Dubai (near Burj Khalifa / Dubai Mall)
Unit types: Studios, 1, 2 & 3BR apartments
Why investors are watching it
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Designed as a futuristic architectural landmark – very on-brand for Binghatti, with aggressive, angular façade lines and high visibility from key Downtown axes.
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Downtown is still the core blue-chip apartment market in Dubai; well-located off-plan there tends to see strong resale demand once construction is 60–70% complete.
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Entry ticket is much lower than a Palm or ultra-luxury villa, making it accessible to international investors starting around the mid-AED 1M range.
Key numbers
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Starting price: from roughly AED 1.67M according to Binghatti’s own portfolio and major brokers.
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Handover: guidance around Q4 2027.
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Product: ~61-storey tower with studios to 3BR units, high-spec interiors and typical tower amenities (pools, gyms, lounges).
Investment angle
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This is a classic city-core investment play: smaller units, strong short-stay and corporate rental demand, and a globally recognisable location.
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ROI expectations in Downtown are typically lower than JVC or outer communities on a percentage basis, but liquidity and exit options are far stronger for well-located stock.
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From a content / SEO perspective, it gives you a Binghatti flagship to write about that isn’t just another JVC block.
4. Ellington Beach House – Boutique Luxury on Palm Jumeirah
Developer: Ellington Properties
Location: Palm Jumeirah (East Crescent)
Unit types: 1–4BR beachfront apartments & penthouses
Why investors are watching it
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Palm Jumeirah remains one of Dubai’s most globally recognisable addresses, and genuine boutique stock there is finite.
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Ellington Beach House focuses on design-led, low-rise beachfront living – reflective facades, large terraces, and interiors positioned at the “quiet luxury” end rather than bling.
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Highly anticipated among HNW buyers because it combines Palm location with Ellington’s more minimalist, European-leaning design language.
Key numbers
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Launch prices: around AED 4.6M+ for 1BR at launch, with 2–4BR units and penthouses scaling significantly higher.
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Payment plan: typical structure of 30% down, 20% during construction, 50% on handover, with handover guidance around late 2024 (many units now in later resale stages).
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Product: 6–7 residential floors plus upper penthouse level, private beach-style amenities, resort pool, fitness, lounges, etc.
Investment angle
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At this ticket size, you’re dealing with global HNW capital (UK, Europe, GCC, CIS, Asia).
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Historically, well-located Palm stock has shown very strong capital appreciation in up-cycles and holds prestige value even in softer markets.
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An Ellington Palm project in your portfolio lets you speak to clients looking specifically for design-driven beachfront assets rather than generic towers.
5. The Watercrest by Ellington – Boutique Villas in MBR City’s Sanctuary
Developer: Ellington Properties
Location: The Sanctuary, Mohammed Bin Rashid City (District 11)
Unit types: 3–4BR villas
Why investors are watching it
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Positioned inside The Sanctuary, Ellington’s villa-focused master community in MBR City – a very strategic location with quick access to Downtown, Business Bay and Meydan.
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Product is design-led family villas rather than mass-market townhouses: think contemporary architecture, curated landscaping, and wellness-oriented amenities.
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Supply of true boutique, design-heavy villas at this scale is relatively limited compared with the generic villa stock across Dubai.
Key numbers
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Launch price: around AED 8.1M+ for 3–4BR villa units, according to off-plan listings.
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Payment plan: often structured as 20/50/30 or similar (exact terms vary per release and broker).
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Product: gated community, villas with private gardens and access to water-/lagoon-style amenities, clubhouses and wellness features.
Investment angle
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This hits the upper-middle / lower-HNW brackets
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Appeal is split between end-user families and investors positioning for future resale to that same audience as MBR City continues to mature.
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